Target audience

The Proclaimers were a band in the 1980’s, who covered an array of genres including Pop Rock,  Folk Rock and Power Pop.

Folk Rock:

Folk rock is a musical genre combining elements of folk music and rock music. In its earliest and narrowest sense, the term referred to a genre that arose in the United States and the UK around the mid 1960s.

College Rock:

College rock is a term that was used to describe alternative before the term ‘’alternative’’ came into common usage, because it was played on student-run university and college campus radio stations in the 1980s. the stations’ playlists were often created by students who avoided mainstream rock played on commercial radio stations.

Power Pop:

Power pop is a popular musical genre that draws its inspiration from the 1960s British and America pop and rock music. It typically incorporates a combination of musical devices such as strong melodies, clear vocals and crisp vocal harmonies, economical arrangements and prominent guitar riffs.

These are some images that illustrate some of the genres mentioned above:

It is apparent that these genres all involve instruments, especially the guitar, which is something we will incorporate into our video. However, as our video is a gag video, we will use am inflatable guitar rather than a real one for our base layer.

Our target audience is young people who listen to alternative music. The age range would roughly be 16-23 as these are the type of people who have established their music taste and know which genres they do and don’t like. Our video reflects our target audience as it is young, fun, different, and not a big budget, go all out video which can be associated with mainstream chart music, that our audience would dislike.

Here is an upbeat, low budget, simplistic video with a positive vibe, where the artists do not take themselves too seriously. Again, there is use of a guitar.

This differs from a big budget video such as Mark Romanek’s video for Scream by Michael Jackson. Mark Romanek was given his first Grammy Award for Best Short Form Video in 1996 for ‘Scream’. The video, which cost $7 million to make, is cited as one of the most expensive ever made. His subsequent work has come to be regarded as among the best of the medium. He has worked with many top-selling recording artists from different genres of popular music, and his videos have been given credit for making starts out of some.