Frame 1: This image shows one of the characters holding a bottle of alcohol, in the actual video, all three characters appear one after the other with a bottle. This footage is on screen, with the lyrics 'If I get drunk, well I know I'm gonna be, I'm gonna be the man who gets drunk next to you'. This provide evidence for the fact that I have linked the lyrics of the song to the visuals, which happens on numerous occasions in my video.
Frame 2: This image typifies the way the record company would want their artist to be represented as it depicts a young, fun and carefree artist that would be a breath of fresh air in the industry. Moreover, as a young man, he would attract a considerable amount of female attention, which ensures record sales would be high, which is what every record company seeks, thus resulting in a successful artist. Finally, he does not appear to be someone who will have a bad influence on fans.
Frame 3: The representation of genre can clearly be seen through the use of the guitar. The genre of the artist is Folk Rock/ College Rock (otherwise known as alternative) where instruments, particularly guitars are a common convention. Thus the guitar was featured with the artist, however there is a slight twist, as the music video is a gag video, the guitar seen is an inflatable one. Moreover, similar male solo artists also commonly have guitars, such as Ed Sheeran, Jason Mraz and James Morrison.
Frame 4: This shot shows intertextual reference and is one of many shots featuring the cow motif. The use of cows in a music video can also be seen in The Prodigy's 'Baby's Got A Temper'. In my video, the cows randomly pop up on numerous occasions and add to the sense of it being a gag video. In 'Baby's Got A Temper' the band are seen coming onto stage and performing to an audience full of cows. Like in my video, there is no real purpose to the cows, they are just unexpected and add humor to the video.
Frame 5: This shot shows camera movement, in which the artist can only be seen from the shoulders upwards. The low angle was used to continue the theme of the sky which is prominent in my magazine advert and on my digipak. Also, it is a close up as this is a common feature in music videos, as it is the artist who is selling the song.
Frame 6: Instead of having both sides of the face equally lit, I positioned him so that the sun lit one side of his face, whilst the other has a shadow. This avoided flat lighting and made the shot more dynamic and interesting to look at.
Frame 7: This shot demonstrates my use of mise-en-scene through the use of costume, make up, and positioning. This character is a slut, which can be seen through the heels, minimal clothing, red lipstick and seductive pose whilst sat in the tree.
Frame 8&9: Shot 8 demonstrates that I have watched other music videos, as that is where the idea of masking came from. One in particular that was of inspirational was Ben Folds 'Rockin The Suburbs', where he is playing all of the characters and all of the instruments. This idea can be seen in my own video, where Nikita is playing multiple characters, and through the use of masking in various scenes. Shot 9 also shows that I have watched other music videos, as it is evident that videos my current artists also feature modes of transport, such as a scooter. This can be found in Chris Brown's music video for 'Beautiful People'.
Frame 1: A shot that shows a link between lyrics and visuals can be seen in Owl City's 'Fireflies'. As he sings the lyrics 'if ten million fireflies', the word fireflies appears on the type speak machine. This is an example of an illustrative relationship as it visualises the lyrics.
Frame 2: I used Rizzle Kicks as an example as they are similar to my artist in the sense that they are young, fun, and carefree. This would mean they are represented in a positive way, which is essentially what a record label wants. The song 'When I Was A Youngster' emphasises this and shows their young and fun side which would in effect make them popular, another attribute that a record label would want in an artist.
Frame 3: James Morrison is a similar artist to mine and thus he was a good example for showing how music genre is illustrated in a music video. The genre Pop Rock has typically guitar based songs, with the guitar being an iconic feature. The guitar is also seen in my music video to represent that genre, other than the fact that it is inflatable as part of the gag.
Frame 4: Intertextuality is common in music videos, and Oasis are famous for constantly having references to The Beatles in their songs, album covers and even lyrics. In the video to 'Shakermaker' there is a scene featuring Liam Gallagher in a record shop, holding a Paul McCartny and Wings 'Red Rose Speedway' record.
Frame 5: A similar use of camera that I used, in the form of a low angle, can be seen in Outcast's video for 'Ms Jackson'. The low angle shot makes the man appear powerful and more important.
Frame 6: Like the split lighting on Tom's face in my video, I found another music video where this has been done. The video is for Slash and Adam Levine's song 'Gotten'. The purpose of doing this in their video is that when the abusive boyfriend walks into the room, he casts a dark light over her face.
Frame 7: I chose 'Boulevard of Broken Dreams' by Greenday as the mise-en-scene is very distnctive. As a punk rock band, it is expected that the video will contain low lighting, and that the costumes will include leather jackets, dark or black clothing and heavy make up. These elements are clearly seen in the video and as a result, clearly emphasise the genre of the band, and make for an effective and obvious use of mise-en-scene.
Frame 8&9: This shot is from Ben Folds 'Rocking The Suburbs' which I mentioned earlier as the inspiration behind the idea to use masking in my video. This shot distinctly shows more than one of Ben in the shot, which is something I am fascinated by and found it really interesting when editing my masking shots together. The second shot is from Chris Brown's music video for 'Beautiful People', again, as mentioned before, this is one of the videos I looked at when finding out what transport I could include in my video, I liked the idea of a scooter as it was not as conventional as an expensive car which is something featured in many music videos.
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