Monday, 16 September 2013

Music Video Analysis - Intertextuality

Intertextulity: Referring to other texts - in the scenario of music videos this would involve films, TV texts or even other music videos.

As videos go, Bob Dylan's subterranean homesick blues is arguably where modern music videos began. The iconic video was initially the opening of the film 'Don't Look Back', making it a prime example of Intertextuality. The video features Bob Dylan holding a selection of cue cards that read words from the lyrics of the song.

 

A more up to date example of intertextuality could be Christina Perri - A Thousand Years. This was the soundtrack of The Twilight Saga Breaking Dawn Part 2. The video features scenes from the film, amongst shots of Christina Perri  in a room surrounded by candles. Additionally, the video includes the voices of Kristen Stewart and Robert Pattinson saying they love each other in the wedding scene.




It is not unusual that a vast amount of music videos incorporate cinema. The use of synergy when recording the soundtrack for a film not only promotes the film but also advertises the new music video. If this is successful, the artist themselves can become more known as a result.

Here are some screenshots that show the mixture of Christina Perri in her own video, but also shots of scenes from the film.









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